Sueddeutsche Zeitung about Startup Factory

Sueddeutsche Zeitung, business section, 25.10.2024

“In search of alternatives to China”

In the edition of Oct. 24th 2024, the Sueddeutsche Zeitung writes “(...) the ‘Startup Factory’ in Kunshan near Shanghai is a barometer of the mood among German SMEs.”

"“We started in America in 2022,” says Managing Director Bernd Reitmeier. There, juicy investment incentives from the government and increasing localization
localization requirements from customers. Since then, seven companies have settled in Charlotte in the US state of North Carolina with his help. However, the US market is already saturated and growth is only possible to a limited extent. Therefore, the rapidly developing region of South East Asia was to be the next expansion step. Like many entrepreneurs, they initially had Vietnam on their radar. But after flying there five times, Reitmeier realized: “The market is far too small for our companies.” Now they are building their third site in India

Our founder Bern Reitmeier is also quoted on our motivations for setting up locations in the USA and India after China. The article also interviews Tanja Gönner, Managing Director of the Federation of German Industries (BDI) and Wolfgang Krenz about the alternatives to China on the occasion of the Asia-Pacific Conference of German Business (APK) 2024 in New Delhi.

Link to the article (subject to charge): Sueddeutsche Zeitung

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